Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: SEO

SEO for startups

SEO as a Strategy, not a Tactic.
Excellent. Read.

SEO automation…???…

Watch the video.
I am full of doubt.

Introduction to SEO (search engine optimization)

Background and FAQs for publishers interested in Google News Search.

My thought on Danny Sullivan’s post about the “Living URLs”

Reading Danny Sullivan’s post about the “Living URLs”, I think we could have both:
- Dated posts that are not updated (or marginally);
- Pages that are constantly updated with the freshest facts and perspectives.
We can have both.

Matt Cutts speaking at WordCamp SF 2009

SEO for bloggers

SEM & SEO

RE: Is Search Engine Optimization (SEO) a sub-set of Search Engine Marketing (SEM)?
Danny Sullivan seems to have one king category (“search marketing”) with 2 sub-categories (“SEO” and “paid search”). He has a separate category for “link building”, which I would put into SEO.

Is Search Engine Optimization (SEO) a sub-set of Search Engine Marketing (SEM)?

Sophie Gironi (an Internet marketing expert) makes me realize that there are 2 definitions of search engine marketing:
- one restricted definition where SEM is confined to search engine advertising (and pitted against SEO);
- one larger definition where SEM encompasses everything including SEO.
I have been using the restricted definition of SEM on this blog, but, now [...]

Search Engine Optimization (SEO) versus Search Engine Marketing (SEM)

Search Engine Optimization (SEO) versus Search Engine Marketing (SEM)

HubSpot = a good SEO tool

I have good things to say about HubSpot, which is a set of free tools for webmasters. You should try it, and register there to get their free presentations and videos on search engine optimization.

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