Midas Oracle .NET » public relation

Link building and public relations at the highest levels must be thought of both in tandem and as one.

Chris F. Masse — Thu, 31 Dec 2009 10:54:04 +0000

An etiologic content linking strategy is…

An etiologic approach to link building looks at the citation potential for content, and most importantly, speeds the process of attracting the most germane and trustworthy citations, aka links. This approach works only for meritorious content. Etiologic linking is about content integrity, merit, worth, cause, and effect.

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Celebrities using Twitter (a.k.a. “Twillionaires”) can cut out the press from their PR requirements.

Chris F. Masse — Wed, 18 Nov 2009 13:37:25 +0000

Stephen Fry:

Like with the printing press, Twitter [has] changed the situation. People like me, Twillionaires, we can cut out the press from our PR requirements. It used to be a pact with the devil. You wanted to inform the press about a new film and they said they will interview you, but only if they are allowed to ask you around other themes about your private life.

Today, Britney Spears tells her PR manager, ‘Why should I care about this journalist of this newspaper with a big circulation? I will reach their circulation just by typing into my keyboard.’ So well, whole newspapers are on the one side filled with resentment against Twitter, on the other side they are using it and searching Twitter messages.

Twitter is about participating – by which I mean you tweet and read other people’s tweets. Then you understand it, and get its rhythm. But remember: It is about being authentic. These things are human-shaped.

It is important for all of us to understand its [Twitter’s] nature. It is human shaped, not business shaped. And the swell will move elsewhere if you try to make it all neat and attractive. The greatness and the magnitude of its energy will all move.

Blogging = The new P.R.

Chris F. Masse — Thu, 10 Sep 2009 13:10:11 +0000

I have witnessed an effective marketing action:

- Spigit and IBM received some heat for masquerading a polling system as a prediction market.

- Spigit’s communication director guest-blogged to acknowledge the criticism and detail their prediction market product. It was well done, I think.