Tag Archives: public relation

Link building and public relations at the highest levels must be thought of both in tandem and as one.

Posted on December 31, 2009 by Chris F. Masse

Dixit Eric Ward. An etiologic content linking strategy is… An etiologic approach to link building looks at the citation potential for content, and most importantly, speeds the process of attracting the most germane and trustworthy citations, aka links. This approach … Continue reading →

Posted in Internet Marketing - Internet Commerce, Internet Strategy, Search Engine Optimization | Tagged , , , , , , , , , | Leave a comment

Celebrities using Twitter (a.k.a. “Twillionaires”) can cut out the press from their PR requirements.

Posted on November 18, 2009 by Chris F. Masse

Stephen Fry: Like with the printing press, Twitter [has] changed the situation. People like me, Twillionaires, we can cut out the press from our PR requirements. It used to be a pact with the devil. You wanted to inform the … Continue reading →

Posted in Internet Marketing - Internet Commerce, Journalism | Tagged , , , , , , | Leave a comment

Blogging = The new P.R.

Posted on September 10, 2009 by Chris F. Masse

I have witnessed an effective marketing action: – Spigit and IBM received some heat for masquerading a polling system as a prediction market. – Spigit’s communication director guest-blogged to acknowledge the criticism and detail their prediction market product. It was … Continue reading →

Posted in Cases, Internet Marketing - Internet Commerce | Tagged , , , , | Leave a comment