Tag Archives: public relation
Link building and public relations at the highest levels must be thought of both in tandem and as one.
Dixit Eric Ward.
An etiologic content linking strategy is…
An etiologic approach to link building looks at the citation potential for content, and most importantly, speeds the process of attracting the most germane and trustworthy citations, aka links. This approach works only for meritorious content. Etiologic linking is about content integrity, merit, worth, cause, and effect.
Celebrities using Twitter (a.k.a. “Twillionaires”) can cut out the press from their PR requirements.
Stephen Fry:
Like with the printing press, Twitter [has] changed the situation. People like me, Twillionaires, we can cut out the press from our PR requirements. It used to be a pact with the devil. You wanted to inform the press about a new film and they said they will interview you, but only if they [...]
Blogging = The new P.R.
I have witnessed an effective marketing action:
- Spigit and IBM received some heat for masquerading a polling system as a prediction market.
- Spigit’s communication director guest-blogged to acknowledge the criticism and detail their prediction market product. It was well done, I think.
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