Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: organic marketing

Content as Advertising

Written by Chris F. Masse on November 18, 2009 — Leave a Comment

Digg’s exc:
Right now what we do is we go to these advertisers and try to convince them to create content as advertising. Instead of the standard billboard or whatever you read on the Internet, we’re going to create ads – and we do create ads – that are literally content, so if you click on [...]

Posted in Internet Marketing - Internet Commerce | Also tagged , , , , , , , , ,

The Organic Marketing Manifesto

Written by Chris F. Masse on September 25, 2009 — Leave a Comment

The natural search opportunity:
* Search, as an industry, is growing from a $12B industry in 2007 to a $25B industry in 2011—100% growth in just 4 years (SEMPO).
* CPC costs are on the rise—Google’s average CPC rose 15% last year.
* Consumers click on natural listings 85% of the time according to research (from Forrester).
* Meanwhile, [...]

Posted in All Best Posts Ever, Internet Marketing - Internet Commerce, Internet Strategy, Search Engine Marketing, Search Engine Optimization | Also tagged , ,

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