Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: newspapers

Google chief economist on newspaper economics

Hal Varian does not have the first clue.

Cut yourself off from links, behind pay walls, and you cut yourself off from the internet and its real value.

“Putting content behind a wall cuts it off from search and links; they cut off your Googlejuice.”

Why the newspapers should die

The websites of the print newspapers do not link out.
Instead of complaining against Google, they should put their own house in order.

Content Models vs. Business Models

The print newspaper industry executives have gathered in Chicago. What is striking is that their mis-understanding of the Internet is abyssal. They put the emphasis on the second leg of any good Internet business model (selling something), but they completely miss out about the first leg (giving away something for free thanks to the search [...]

The new Internet is completely dominating our world.

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