Tag Archives: marketing
SEO for startups
SEO as a Strategy, not a Tactic.
Excellent. Read.
Link building and public relations at the highest levels must be thought of both in tandem and as one.
Dixit Eric Ward.
An etiologic content linking strategy is…
An etiologic approach to link building looks at the citation potential for content, and most importantly, speeds the process of attracting the most germane and trustworthy citations, aka links. This approach works only for meritorious content. Etiologic linking is about content integrity, merit, worth, cause, and effect.
Celebrities using Twitter (a.k.a. “Twillionaires”) can cut out the press from their PR requirements.
Stephen Fry:
Like with the printing press, Twitter [has] changed the situation. People like me, Twillionaires, we can cut out the press from our PR requirements. It used to be a pact with the devil. You wanted to inform the press about a new film and they said they will interview you, but only if they [...]
PageRank used in assessing brand strength.
“Brand strength is evaluated by assessing search engine rankings, Google PageRank, mindshare, social media prominence and reputation.”
In almost every other country, Apple has been able to sign up the leading carrier to carry its iPhone, effectively by telling the carrier: “You’re just a pipe, thank you very much.”
In China, Apple’s being spanked back: “Apple, you’re just a hardware vendor, thank you very much…and we’ll control the App Store and user experience, and have a gazillion OEMs lined up to jump aboard the oPhone!”
SEM & SEO
RE: Is Search Engine Optimization (SEO) a sub-set of Search Engine Marketing (SEM)?
Danny Sullivan seems to have one king category (“search marketing”) with 2 sub-categories (“SEO” and “paid search”). He has a separate category for “link building”, which I would put into SEO.
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