Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: Journalism

Google chief economist on newspaper economics

Hal Varian does not have the first clue.

Not every journalist can do good blogging

I really like Felix Salmon’s piece.
Agree.

What Arianna Huffington said at the FTC Workshop on Journalism & The Internet

Danny Sullivan:
Arianna Huffington, Co-Founder and Editor-in-Chief, The Huffington Post.
Jokes her great grandmother says never bet on a company that takes itself out of Google.
Desperate times lead to desperate metaphors. .. and revenue modelos … and require better journalism than we’ve had.
Her view is hybrid media would be best of online media with transparency and speed [...]

Rupert Murdoch’s News Corporation will probably remove its Internet sites from Google Search, and erect a paywall so people will have to pay money to read news stories on the Web.

Here we have a Wall Street Journal columnist whose firm is taking his newspaper columns fresh off the press and running to any company connected to the column’s subject of the week, trying to get them to sign up with said firm—led by the columnist himself!—for PR work.

How Mark Penn Converts His Wall Street Journal Column into P.R. Clients

How journalists should be blogging

Felix Salmon:
Why blog?
Who should blog?
Where to blog?
When to blog?
What to blog?
How to blog?
What shouldn’t you do?
And the clincher:
And if someone else flatters you by copying your stuff, be happy, not angry. You’re not doing this for the pageviews, you’re doing this to be read.

The Blogging Process

A great debate on the future of media and journalism

Link

Why don’t the Wall Street Journal executives ask Rupert Murdoch to shut up?

Push the newspapers on the “a panel which would be mobile”, and people will buy them. Or so believes Rupert Murdoch. A total fantasy, at this point. There is something called the Web, which is working well. Content producers should work with it —instead of trying to re-invent it to fit their ancient business models.
TAKEAWAY: [...]

Content Models vs. Business Models

The print newspaper industry executives have gathered in Chicago. What is striking is that their mis-understanding of the Internet is abyssal. They put the emphasis on the second leg of any good Internet business model (selling something), but they completely miss out about the first leg (giving away something for free thanks to the search [...]

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