Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: iPhone

Web Apps vs. Native Apps

App is Crap (why Apple is bad for your health).
–> A good read.

Apple has received some $400 million in free publicity by sparingly making any announcements about the iPhone before it went on sale.

Wow.
Via AI.

In almost every other country, Apple has been able to sign up the leading carrier to carry its iPhone, effectively by telling the carrier: “You’re just a pipe, thank you very much.”

In China, Apple’s being spanked back: “Apple, you’re just a hardware vendor, thank you very much…and we’ll control the App Store and user experience, and have a gazillion OEMs lined up to jump aboard the oPhone!”

Apple’s Strategic Marketing 101

Interview of John Ive:
For Apple, he outlined, the end game isn’t commercial success. “Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products,” he explained. “We trust as a consequence of that, people will like them, and as another consequence we’ll make some money. But we’re [...]

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