Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: free

Unlike most online media, we’ve already lived this story once. Slate charged for content for a year in the late ’90s. It was a demoralizing experience — we lost the vast majority of our readers, and it took awhile to regain them when we dropped the subscription model. It is a decade later but I don’t think the world has changed. In a universe with enormous amounts of excellent free content, it doesn’t make sense for most online news enterprises to charge. Slate has no plans to do it. That said, it may make sense to charge for particular kinds of content delivered in exceptional ways. We charged for our 2008 iPhone polling app, for example.

Written by Chris F. Masse on August 13, 2009 — Leave a Comment

David Plotz, Slate

Posted in Business & Economic Models, Internet Marketing - Internet Commerce, Journalism | Also tagged ,

Services are not offered for free at all.

Written by Chris F. Masse on August 11, 2009 — Leave a Comment

“There is an exchange of value between users, the creators of the raw material – data, content, and meta-data, and the network where that data is converted into insight. This exchange is still governed by the basic laws of economics but the currency is not dollars, it’s attention.“

Posted in Business, Internet Marketing - Internet Commerce, Internet Strategy | Also tagged , , ,

Chris Anderson visits Google to present his book, “Free”.

Written by Chris F. Masse on August 2, 2009 — Leave a Comment
Posted in All Best Posts Ever, Analysis (Meta), Business & Economic Models, Internet Marketing - Internet Commerce, Internet Strategy | Also tagged , , , , ,

Chris Anderson’s FREE – Revenue BootCamp 2009 – Video

Written by Chris F. Masse on July 30, 2009 — Leave a Comment
Posted in Business & Economic Models, Internet Marketing - Internet Commerce, Internet Strategy | Also tagged , , , , ,

Dan Lyons is a good entertainer, but a crappy business thinker.

Written by Chris F. Masse on July 29, 2009 — Leave a Comment

- Stupid.
- Debunked.

Posted in Business, Business & Economic Models, Internet Marketing - Internet Commerce, Internet Strategy | Also tagged , , ,

Google is the poster child of FREE.

Written by Chris F. Masse on July 17, 2009 — Leave a Comment

“It’s one of the most profitable companies in America, but it doesn’t show up on your credit-card statement.”
“The marketplace wants free. Consumers want free, and if you decide to set up a subscription service, then your competitor will make a free one.”

Posted in Business & Economic Models, Internet Marketing - Internet Commerce, Internet Strategy | Also tagged , , ,

Michael Masnick on Chris Anderson’s FREE

Written by Chris F. Masse on July 2, 2009 — Leave a Comment

Mike Masnick (of TechDirt) on Chris Anderson’s FREE

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Malcolm Gladwell tries to debunk Chris Anderson’s FREE.

Written by Chris F. Masse on June 29, 2009 — Leave a Comment

But Malcolm Gladwell fails to convince me, because I sense that he gets his facts wrong.
… But the Wall Street Journal has found that more than a million subscribers are quite happy to pay for the privilege of reading online. …
… Apple may soon make more money selling iPhone downloads (ideas) than it does from [...]

Posted in All Best Posts Ever, Business & Economic Models, Internet Marketing - Internet Commerce | Also tagged , , , ,

Chris Anderson got it wrong?

Written by Chris F. Masse on June 20, 2009 — Leave a Comment

Did he confuse WordPress.com and WordPress.org in his new book, FREE?
If that’s the case (which I doubt), that would be a stain on his so-far impeccable reputation.
UPDATE: He acknowledges the errors. Due to technicalities.

Posted in Business & Economic Models | Also tagged , ,

Chris “Free” Anderson sucking up to WSJ’s Alan Murray?

Written by Chris F. Masse on June 15, 2009 — Leave a Comment

What Chris Anderson said at the Wired conference bears resemblance to what Alan Murray said in April:
1. The best model is a mix of free and paid;
2. You can’t charge for an exclusive that will be repeated elsewhere;
3. Don’t charge for the most popular content on your site;
4. Content behind a pay wall should appeal [...]

Posted in All Best Posts Ever, Business & Economic Models, Internet Marketing - Internet Commerce | Also tagged , , , , ,
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