Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: Eric Ward

Link building and public relations at the highest levels must be thought of both in tandem and as one.

Dixit Eric Ward.
An etiologic content linking strategy is…
An etiologic approach to link building looks at the citation potential for content, and most importantly, speeds the process of attracting the most germane and trustworthy citations, aka links. This approach works only for meritorious content. Etiologic linking is about content integrity, merit, worth, cause, and effect.

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