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Tag Archives: content
Link building and public relations at the highest levels must be thought of both in tandem and as one.
Dixit Eric Ward. An etiologic content linking strategy is… An etiologic approach to link building looks at the citation potential for content, and most importantly, speeds the process of attracting the most germane and trustworthy citations, aka links. This approach … Continue reading
Jeff Jarvis tries to save local news (with spreadsheets).
Excellent presentation. Go watch the video.
Cut yourself off from links, behind pay walls, and you cut yourself off from the internet and its real value.
“Putting content behind a wall cuts it off from search and links; they cut off your Googlejuice.”
Blaming the new leaders or aggregators for disrupting the business of the old leaders, or saber-rattling and threatening to sue are not business strategies – they are personal therapy sessions. Go ask a music executive how well it works.
“A better approach is to have a general agreement among community members to treat others’ content, business and ideas with the same respect you would want them to treat yours.”