Midas Oracle .NET » content marketing

Marketers as Media Companies

Chris F. Masse — Mon, 22 Mar 2010 06:49:51 +0000

You’ll learn nothing from this particular video, because what counts is the comparison between media content versus corporate-operated content.

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Content as Advertising

Chris F. Masse — Wed, 18 Nov 2009 20:44:51 +0000

Digg’s exc:

Right now what we do is we go to these advertisers and try to convince them to create content as advertising. Instead of the standard billboard or whatever you read on the Internet, we’re going to create ads – and we do create ads – that are literally content, so if you click on it you read an interesting story or article, and you put branding next to it. And we get literally get 100 times the clickthrough rate of what a typical ad would get, so that’s good for advertisers. Now if I can take that same concept and syndicate it and put it on a newspaper site and help them monetize it the same way, I can help them solve their problems.

Blaming the new leaders or aggregators for disrupting the business of the old leaders, or saber-rattling and threatening to sue are not business strategies – they are personal therapy sessions. Go ask a music executive how well it works.

Chris F. Masse — Wed, 05 Aug 2009 14:38:54 +0000

“A better approach is to have a general agreement among community members to treat others’ content, business and ideas with the same respect you would want them to treat yours.” Midas Oracle = About + Archives + Authors + Best … Continue reading →