Tag Archives: content marketing

Marketers as Media Companies

Posted on March 22, 2010 by Chris F. Masse

You’ll learn nothing from this particular video, because what counts is the comparison between media content versus corporate-operated content.

Posted in Internet Marketing - Internet Commerce | Tagged content marketing, Internet marketers, Internet Marketing, Internet media, marketers, marketing, Media, new media, web media | Leave a comment

Content as Advertising

Posted on November 18, 2009 by Chris F. Masse

Digg’s exc: Right now what we do is we go to these advertisers and try to convince them to create content as advertising. Instead of the standard billboard or whatever you read on the Internet, we’re going to create ads … Continue reading →

Posted in Internet Marketing - Internet Commerce | Tagged ad content, ads, advertising, brand content, brand media, content, content marketing, Digg, Internet Marketing, marketing, organic marketing | Leave a comment

Blaming the new leaders or aggregators for disrupting the business of the old leaders, or saber-rattling and threatening to sue are not business strategies – they are personal therapy sessions. Go ask a music executive how well it works.

Posted on August 5, 2009 by Chris F. Masse

“A better approach is to have a general agreement among community members to treat others’ content, business and ideas with the same respect you would want them to treat yours.”

Posted in Internet Marketing - Internet Commerce, Journalism | Tagged Chris Ahearn, content, content marketing, copyright, Internet Strategy, link economy, Reuters | Leave a comment

Tag Archives: content marketing

Marketers as Media Companies

Content as Advertising

Blaming the new leaders or aggregators for disrupting the business of the old leaders, or saber-rattling and threatening to sue are not business strategies – they are personal therapy sessions. Go ask a music executive how well it works.

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