Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: content marketing

Content as Advertising

Written by Chris F. Masse on November 18, 2009 — Leave a Comment

Digg’s exc:
Right now what we do is we go to these advertisers and try to convince them to create content as advertising. Instead of the standard billboard or whatever you read on the Internet, we’re going to create ads – and we do create ads – that are literally content, so if you click on [...]

Posted in Internet Marketing - Internet Commerce | Also tagged , , , , , , , , ,

Blaming the new leaders or aggregators for disrupting the business of the old leaders, or saber-rattling and threatening to sue are not business strategies – they are personal therapy sessions. Go ask a music executive how well it works.

Written by Chris F. Masse on August 5, 2009 — Leave a Comment

“A better approach is to have a general agreement among community members to treat others’ content, business and ideas with the same respect you would want them to treat yours.”

Posted in Internet Marketing - Internet Commerce, Journalism | Also tagged , , , , ,

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