Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: business models

Pomplamoose make money playing music for millions on the Web –without selling physical CDs.

Written by Chris F. Masse on December 10, 2009 — Leave a Comment

Michael Masnick explains Pomplamoose’s business model.
http://www.youtube.com/user/PomplamooseMusic

Posted in Business & Economic Models, Internet Marketing - Internet Commerce, Music | Also tagged , , ,

Rupert Murdoch’s News Corporation will probably remove its Internet sites from Google Search, and erect a paywall so people will have to pay money to read news stories on the Web.

Written by Chris F. Masse on November 9, 2009 — Leave a Comment
Posted in Business, Internet Marketing - Internet Commerce, Journalism | Also tagged , , , , , , , , , , , , , ,

The Economics Of Abundance

Written by Chris F. Masse on October 22, 2009 — Leave a Comment
Posted in All Best Posts Ever, Business, Business & Economic Models, Internet Marketing - Internet Commerce, Internet Strategy | Also tagged , , , ,

An open letter to Lily Allen

Written by Chris F. Masse on September 28, 2009 — Leave a Comment

Spendid.
Dan Bull’s song:

Posted in Internet Marketing - Internet Commerce, Music | Also tagged , , , , , ,

Yahoo! dropped charges on its US Fantasy Football site, and is now re-examining its strategy of charging for real-time stock quotes on Yahoo! Finance.

Written by Chris F. Masse on September 18, 2009 — Leave a Comment

Yahoo! dropped charges on its US Fantasy Football site, and is now re-examining its strategy of charging for real-time stock quotes on Yahoo! Finance.

Posted in Business & Economic Models, Internet Marketing - Internet Commerce | Also tagged , ,

58% of game players spent money on virtual items in free-to-play games in the past year.

Written by Chris F. Masse on September 15, 2009 — Leave a Comment

“The most commonly purchased virtual item (71%) was virtual currency, which most games require for the purchase of other virtual items. [] The next most purchased type of virtual item (37%) was weapons and then subscription codes (30%). After that, users reported purchasing wearables (26%), power-ups (25%), and virtual gifts (19%). Finishing out the list [...]

Posted in Business, Business & Economic Models, Internet Marketing - Internet Commerce | Also tagged , ,

Jeff Jarvis tries to save local news (with spreadsheets).

Written by Chris F. Masse on September 4, 2009 — Leave a Comment

Excellent presentation. Go watch the video.

Posted in Business & Economic Models, Internet Marketing - Internet Commerce | Also tagged , ,

Is the advertising model dead?

Written by Chris F. Masse on August 6, 2009 — Leave a Comment

Is the advertising model dead?

Posted in Business, Business & Economic Models, Internet Marketing - Internet Commerce | Also tagged , , ,

How to create lots of revenue and lots of profit

Written by Chris F. Masse on August 3, 2009 — Leave a Comment

Spot the man on the far right of the panel —the man who is completely bald.
He is as funny as hell.

Posted in Business, Business & Economic Models, Internet Marketing - Internet Commerce, Internet Strategy | Also tagged , , , ,

Michael Masnick – NARM 2009 State Of The Industry

Written by Chris F. Masse on August 2, 2009 — Leave a Comment

NARM 2009 State Of The Industry: Michael Masnick from NARM on Vimeo.

Posted in All Best Posts Ever, Analysis (Meta), Business & Economic Models, Internet Marketing - Internet Commerce, Internet Strategy | Also tagged , , ,
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