Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: Business & Economic Models

Michael Masnick on Chris Anderson’s FREE

Mike Masnick (of TechDirt) on Chris Anderson’s FREE

Chris “Free” Anderson sucking up to WSJ’s Alan Murray?

What Chris Anderson said at the Wired conference bears resemblance to what Alan Murray said in April:
1. The best model is a mix of free and paid;
2. You can’t charge for an exclusive that will be repeated elsewhere;
3. Don’t charge for the most popular content on your site;
4. Content behind a pay wall should appeal [...]

Outsourcing Twitter’s strategy

The Twitter co-founders should set up an X-Prize on how to monetize Twitter.

Why don’t the Wall Street Journal executives ask Rupert Murdoch to shut up?

Push the newspapers on the “a panel which would be mobile”, and people will buy them. Or so believes Rupert Murdoch. A total fantasy, at this point. There is something called the Web, which is working well. Content producers should work with it —instead of trying to re-invent it to fit their ancient business models.
TAKEAWAY: [...]

Content Models vs. Business Models

The print newspaper industry executives have gathered in Chicago. What is striking is that their mis-understanding of the Internet is abyssal. They put the emphasis on the second leg of any good Internet business model (selling something), but they completely miss out about the first leg (giving away something for free thanks to the search [...]

Google’s auctions

Global, social, open, mobile, playful, intelligent, and instantaneous

Branding or Usability?

Google has just refreshed its logos, and Marissa Mayer tagged the announcement as “usability“ (as opposed to “branding”). It speaks volume on Google’s ubber philosophy: Everything Google do is done with the users in mind. They go overboard sometimes, but it is better than the opposite attitude.

Musician Brian Eno on the new Internet business models for living off music creation

What he says is so spot on that I re-publish it here in its entirety:
The record business is in the doldrums because sales are plummeting. Digital technology has made music easier to make and copy, with the result that recorded music is about as readily available as water, and not a whole lot more exciting.
This [...]

The new Internet is completely dominating our world.

Search

Recent Comments

    Post Categories