Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: Alan Murray

Chris “Free” Anderson sucking up to WSJ’s Alan Murray?

What Chris Anderson said at the Wired conference bears resemblance to what Alan Murray said in April:
1. The best model is a mix of free and paid;
2. You can’t charge for an exclusive that will be repeated elsewhere;
3. Don’t charge for the most popular content on your site;
4. Content behind a pay wall should appeal [...]

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