Marketing Strategy = Give Something Away + Sell Something Else

Tag Archives: advertising

The making of the Old Spice commercial you saw you TV

Written by Chris F. Masse on February 23, 2010 — Leave a Comment

Watch the 2 videos.
A=ma=zing.

Posted in Internet Marketing - Internet Commerce | Also tagged , , ,

Content as Advertising

Written by Chris F. Masse on November 18, 2009 — Leave a Comment

Digg’s exc:
Right now what we do is we go to these advertisers and try to convince them to create content as advertising. Instead of the standard billboard or whatever you read on the Internet, we’re going to create ads – and we do create ads – that are literally content, so if you click on [...]

Posted in Internet Marketing - Internet Commerce | Also tagged , , , , , , , , ,

Flies used as ad vehicles

Written by Chris F. Masse on November 10, 2009 — Leave a Comment

Watch:

Posted in Internet Marketing - Internet Commerce | Also tagged ,

Is the advertising model dead?

Written by Chris F. Masse on August 6, 2009 — Leave a Comment

Is the advertising model dead?

Posted in Business, Business & Economic Models, Internet Marketing - Internet Commerce | Also tagged , , ,

RE: Case study of business strategy that goes berzerk

Written by Chris F. Masse on July 29, 2009 — Leave a Comment

RE: Case study of business strategy that goes berzerk
As I said, if you don’t give away free web services, if what you do is just putting up a price tag on your offering (located behind a paid wall), then your only promotion tool is advertising. You are then in the hands of the search engines [...]

Posted in Business & Economic Models, Internet Marketing - Internet Commerce, Internet Strategy | Also tagged , , ,

New York Attorney General Andrew M. Cuomo announced a settlement with cosmetic surgery outfit Lifestyle Lift over the publishing of fake consumer reviews on the Internet.

Written by Chris F. Masse on July 15, 2009 — Leave a Comment

“Under the settlement, Lifestyle Lift will stop publishing anonymous positive reviews about the company to Internet message boards and other Web sites, and will pay $300,000 in penalties and costs to the State of New York.”

Posted in Ethics, Internet Marketing - Internet Commerce, Regulations | Also tagged , , , , , , ,

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