Category Archives: Search Engine Marketing
Does Google punish the publishers of the Text Link Ads network?
Google Webmaster Central:
Since we hear this question again and again: Yes, we [do] consider buying links via [Text Link Ads] http://tinyurl.com/39epw3 and similar services as spam.
I suppose that, were those links be disclosed to the readers and structured as “no-follow” links, they would be OK.
The Organic Marketing Manifesto
The natural search opportunity:
* Search, as an industry, is growing from a $12B industry in 2007 to a $25B industry in 2011—100% growth in just 4 years (SEMPO).
* CPC costs are on the rise—Google’s average CPC rose 15% last year.
* Consumers click on natural listings 85% of the time according to research (from Forrester).
* Meanwhile, [...]
SEM & SEO
RE: Is Search Engine Optimization (SEO) a sub-set of Search Engine Marketing (SEM)?
Danny Sullivan seems to have one king category (“search marketing”) with 2 sub-categories (“SEO” and “paid search”). He has a separate category for “link building”, which I would put into SEO.
Is Search Engine Optimization (SEO) a sub-set of Search Engine Marketing (SEM)?
Sophie Gironi (an Internet marketing expert) makes me realize that there are 2 definitions of search engine marketing:
- one restricted definition where SEM is confined to search engine advertising (and pitted against SEO);
- one larger definition where SEM encompasses everything including SEO.
I have been using the restricted definition of SEM on this blog, but, now [...]
Search Engine Optimization (SEO) versus Search Engine Marketing (SEM)
Search Engine Optimization (SEO) versus Search Engine Marketing (SEM)
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