Marketing Strategy = Give Something Away + Sell Something Else

Category Archives: Journalism

Google chief economist on newspaper economics

Hal Varian does not have the first clue.

Not every journalist can do good blogging

I really like Felix Salmon’s piece.
Agree.

What Arianna Huffington said at the FTC Workshop on Journalism & The Internet

Danny Sullivan:
Arianna Huffington, Co-Founder and Editor-in-Chief, The Huffington Post.
Jokes her great grandmother says never bet on a company that takes itself out of Google.
Desperate times lead to desperate metaphors. .. and revenue modelos … and require better journalism than we’ve had.
Her view is hybrid media would be best of online media with transparency and speed [...]

Celebrities using Twitter (a.k.a. “Twillionaires”) can cut out the press from their PR requirements.

Stephen Fry:
Like with the printing press, Twitter [has] changed the situation. People like me, Twillionaires, we can cut out the press from our PR requirements. It used to be a pact with the devil. You wanted to inform the press about a new film and they said they will interview you, but only if they [...]

Rupert Murdoch’s News Corporation will probably remove its Internet sites from Google Search, and erect a paywall so people will have to pay money to read news stories on the Web.

Great Leo Laporte speech. Watch it.

Here we have a Wall Street Journal columnist whose firm is taking his newspaper columns fresh off the press and running to any company connected to the column’s subject of the week, trying to get them to sign up with said firm—led by the columnist himself!—for PR work.

How Mark Penn Converts His Wall Street Journal Column into P.R. Clients

Unlike most online media, we’ve already lived this story once. Slate charged for content for a year in the late ’90s. It was a demoralizing experience — we lost the vast majority of our readers, and it took awhile to regain them when we dropped the subscription model. It is a decade later but I don’t think the world has changed. In a universe with enormous amounts of excellent free content, it doesn’t make sense for most online news enterprises to charge. Slate has no plans to do it. That said, it may make sense to charge for particular kinds of content delivered in exceptional ways. We charged for our 2008 iPhone polling app, for example.

David Plotz, Slate

Cut yourself off from links, behind pay walls, and you cut yourself off from the internet and its real value.

“Putting content behind a wall cuts it off from search and links; they cut off your Googlejuice.”

Blaming the new leaders or aggregators for disrupting the business of the old leaders, or saber-rattling and threatening to sue are not business strategies – they are personal therapy sessions. Go ask a music executive how well it works.

“A better approach is to have a general agreement among community members to treat others’ content, business and ideas with the same respect you would want them to treat yours.”

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