Category Archives: Internet Strategy
Link building and public relations at the highest levels must be thought of both in tandem and as one.
Dixit Eric Ward.
An etiologic content linking strategy is…
An etiologic approach to link building looks at the citation potential for content, and most importantly, speeds the process of attracting the most germane and trustworthy citations, aka links. This approach works only for meritorious content. Etiologic linking is about content integrity, merit, worth, cause, and effect.
What Arianna Huffington said at the FTC Workshop on Journalism & The Internet
Danny Sullivan:
Arianna Huffington, Co-Founder and Editor-in-Chief, The Huffington Post.
Jokes her great grandmother says never bet on a company that takes itself out of Google.
Desperate times lead to desperate metaphors. .. and revenue modelos … and require better journalism than we’ve had.
Her view is hybrid media would be best of online media with transparency and speed [...]
The Organic Marketing Manifesto
The natural search opportunity:
* Search, as an industry, is growing from a $12B industry in 2007 to a $25B industry in 2011—100% growth in just 4 years (SEMPO).
* CPC costs are on the rise—Google’s average CPC rose 15% last year.
* Consumers click on natural listings 85% of the time according to research (from Forrester).
* Meanwhile, [...]
Google Internet Summit 2009: The State of the Internet
Google Internet Summit 2009: The State of the Internet
Eric Schmidt (Google CEO):
Vint Cerf:
Information is power:
Internet statistics:
Panel:
Services are not offered for free at all.
“There is an exchange of value between users, the creators of the raw material – data, content, and meta-data, and the network where that data is converted into insight. This exchange is still governed by the basic laws of economics but the currency is not dollars, it’s attention.“
How to create lots of revenue and lots of profit
Spot the man on the far right of the panel —the man who is completely bald.
He is as funny as hell.
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