Marketing Strategy = Give Something Away + Sell Something Else

Category Archives: Internet Marketing - Internet Commerce

SEO for startups

SEO as a Strategy, not a Tactic.
Excellent. Read.

The making of the Old Spice commercial you saw you TV

Watch the 2 videos.
A=ma=zing.

If only greed & ignorance could sequester carbon, Bono could FINALLY save the planet.

The best tweet ever.
Mike Masnick’s analysis.

Link building and public relations at the highest levels must be thought of both in tandem and as one.

Dixit Eric Ward.
An etiologic content linking strategy is…
An etiologic approach to link building looks at the citation potential for content, and most importantly, speeds the process of attracting the most germane and trustworthy citations, aka links. This approach works only for meritorious content. Etiologic linking is about content integrity, merit, worth, cause, and effect.

Pomplamoose make money playing music for millions on the Web –without selling physical CDs.

Michael Masnick explains Pomplamoose’s business model.
http://www.youtube.com/user/PomplamooseMusic

How the Internet changed business

Dow Jones: Stop using our data, you compete with us. Reuters: Use our data, find interesting things, you demo the value of our data.

Excellent.

What Arianna Huffington said at the FTC Workshop on Journalism & The Internet

Danny Sullivan:
Arianna Huffington, Co-Founder and Editor-in-Chief, The Huffington Post.
Jokes her great grandmother says never bet on a company that takes itself out of Google.
Desperate times lead to desperate metaphors. .. and revenue modelos … and require better journalism than we’ve had.
Her view is hybrid media would be best of online media with transparency and speed [...]

Content as Advertising

Digg’s exc:
Right now what we do is we go to these advertisers and try to convince them to create content as advertising. Instead of the standard billboard or whatever you read on the Internet, we’re going to create ads – and we do create ads – that are literally content, so if you click on [...]

Celebrities using Twitter (a.k.a. “Twillionaires”) can cut out the press from their PR requirements.

Stephen Fry:
Like with the printing press, Twitter [has] changed the situation. People like me, Twillionaires, we can cut out the press from our PR requirements. It used to be a pact with the devil. You wanted to inform the press about a new film and they said they will interview you, but only if they [...]

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