I have witnessed an effective marketing action:
- Spigit and IBM received some heat for masquerading a polling system as a prediction market.
- Spigit’s communication director guest-blogged to acknowledge the criticism and detail their prediction market product. It was well done, I think.
Video from Jeff Bezos about Amazon and Zappos
Here is a UK-based company that has 2 US-aimed web products:
One product has generated a great web buzz, but there is no way to monetize it, at this time;
One newly hatched product has a price tag, but no way to generate a buzz since it is not free, right now.
I would have preferred the CEO [...]
Prediction markets: the future of decision-making – Companies are now making business decisions based on information employees provide via internal trading systems. – The Tines of London – 2008-09-04
“We use them ["them" = the enterprise prediction markets] as another point in the decision-making process, alongside asking experts and other business leaders,” said Christina LaComb, a [...]
Using Prediction Markets to Track Information Flows: Evidence from Google – (PDF file – PDF file) – by Bo Cowgill, Justin Wolfers, and Eric Zitwewitz – 2008-01-06
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VIDEO — Bo Cowgill on Google’s enterprise prediction markets — O’Reilly Money:Tech
Blip.TV — (FLV file)
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Using Prediction Markets to Track Information Flows: Evidence from Google – (PDF file – PDF [...]
Jed Christiansen picking up some highlights of the Year 2007:
* Best Buy rolling markets out to every employee
This is one of the most exciting developments of 2007, though something that certainly hasn’t hit the mainstream press, yet. This should be an excellent test of everything that the prediction market community has been discussing for the [...]
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#1. Justin Wolfers on the 2007 Consensus Point conference
Robin Hanson tells me that he is now (back to) bullish on prediction markets – he saw real evidence of real firms implementing prediction markets and taking them seriously.
#2. Jed Christiansen on the 2007 Consensus Point conference
Robin [Hanson] gave a fairly standard introduction to prediction markets lecture [...]
WARNING: Even though the Intel director uses 15 times the term “prediction markets” in this paper, the forecasting tool they have been using is another form of information aggregation mechanism.
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The Spectrum of Risk Management in a Technology Company – Using Forecasting Markets to Manage Demand Risk – (PDF) – by Intel Corporation’s Jay W. Hopman [...]
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