Marketing Strategy = Give Something Away + Sell Something Else

Category Archives: Business & Economic Models

If only greed & ignorance could sequester carbon, Bono could FINALLY save the planet.

Written by Chris F. Masse on January 4, 2010 — Leave a Comment

The best tweet ever.
Mike Masnick’s analysis.

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Pomplamoose make money playing music for millions on the Web –without selling physical CDs.

Written by Chris F. Masse on December 10, 2009 — Leave a Comment

Michael Masnick explains Pomplamoose’s business model.
http://www.youtube.com/user/PomplamooseMusic

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How the Internet changed business

Written by Chris F. Masse on December 5, 2009 — Leave a Comment
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Dow Jones: Stop using our data, you compete with us. Reuters: Use our data, find interesting things, you demo the value of our data.

Written by Chris F. Masse on December 2, 2009 — Leave a Comment

Excellent.

Also posted in Internet Marketing - Internet Commerce, Internet Strategy

What Arianna Huffington said at the FTC Workshop on Journalism & The Internet

Written by Chris F. Masse on December 1, 2009 — Leave a Comment

Danny Sullivan:
Arianna Huffington, Co-Founder and Editor-in-Chief, The Huffington Post.
Jokes her great grandmother says never bet on a company that takes itself out of Google.
Desperate times lead to desperate metaphors. .. and revenue modelos … and require better journalism than we’ve had.
Her view is hybrid media would be best of online media with transparency and speed [...]

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The Economics Of Abundance

Written by Chris F. Masse on October 22, 2009 — Leave a Comment
Also posted in All Best Posts Ever, Business, Internet Marketing - Internet Commerce, Internet Strategy | Tagged , , , , ,

Yahoo! dropped charges on its US Fantasy Football site, and is now re-examining its strategy of charging for real-time stock quotes on Yahoo! Finance.

Written by Chris F. Masse on September 18, 2009 — Leave a Comment

Yahoo! dropped charges on its US Fantasy Football site, and is now re-examining its strategy of charging for real-time stock quotes on Yahoo! Finance.

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58% of game players spent money on virtual items in free-to-play games in the past year.

Written by Chris F. Masse on September 15, 2009 — Leave a Comment

“The most commonly purchased virtual item (71%) was virtual currency, which most games require for the purchase of other virtual items. [] The next most purchased type of virtual item (37%) was weapons and then subscription codes (30%). After that, users reported purchasing wearables (26%), power-ups (25%), and virtual gifts (19%). Finishing out the list [...]

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Jeff Jarvis tries to save local news (with spreadsheets).

Written by Chris F. Masse on September 4, 2009 — Leave a Comment

Excellent presentation. Go watch the video.

Also posted in Internet Marketing - Internet Commerce | Tagged , , ,

Unlike most online media, we’ve already lived this story once. Slate charged for content for a year in the late ’90s. It was a demoralizing experience — we lost the vast majority of our readers, and it took awhile to regain them when we dropped the subscription model. It is a decade later but I don’t think the world has changed. In a universe with enormous amounts of excellent free content, it doesn’t make sense for most online news enterprises to charge. Slate has no plans to do it. That said, it may make sense to charge for particular kinds of content delivered in exceptional ways. We charged for our 2008 iPhone polling app, for example.

Written by Chris F. Masse on August 13, 2009 — Leave a Comment

David Plotz, Slate

Also posted in Internet Marketing - Internet Commerce, Journalism | Tagged , ,
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