Marketing Strategy = Give Something Away + Sell Something Else

Category Archives: Betting

Case study of business strategy that goes berzerk

Written by Chris F. Masse on July 21, 2009 — Leave a Comment

Here is a UK-based company that has 2 US-aimed web products:

One product has generated a great web buzz, but there is no way to monetize it, at this time;
One newly hatched product has a price tag, but no way to generate a buzz since it is not free, right now.

I would have preferred the CEO [...]

Also posted in Business, Business & Economic Models, Cases, Internet Marketing - Internet Commerce, Internet Strategy | Tagged , , , , , ,

June 28’s BetFair millionaire story in the News Of The World was totally bogus.

Written by Chris F. Masse on June 30, 2009 — Leave a Comment

June 28’s BetFair millionaire story in the News Of The World was totally bogus.

Also posted in Ethics, Exchanges & Markets | Tagged , , , , ,

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