Marketing Strategy = Give Something Away + Sell Something Else

Category Archives: All Best Posts Ever

The Economics Of Abundance

The Organic Marketing Manifesto

The natural search opportunity:
* Search, as an industry, is growing from a $12B industry in 2007 to a $25B industry in 2011—100% growth in just 4 years (SEMPO).
* CPC costs are on the rise—Google’s average CPC rose 15% last year.
* Consumers click on natural listings 85% of the time according to research (from Forrester).
* Meanwhile, [...]

Michael Masnick – NARM 2009 State Of The Industry

NARM 2009 State Of The Industry: Michael Masnick from NARM on Vimeo.

Chris Anderson visits Google to present his book, “Free”.

Search Engine Optimization (SEO) versus Search Engine Marketing (SEM)

Search Engine Optimization (SEO) versus Search Engine Marketing (SEM)

Jeff Bezos (Amazon and Zappos) about the 3 keys to success

Video from Jeff Bezos about Amazon and Zappos

Copyright laws threaten our Internet freedom.

Op-Ed in the Financial Times against excessive copyright laws by the Pirate party’s member of the European parliament.
And, of course, I am “pirating” the article of the Financial Times.
Copyright laws threaten our online freedom.
By Christian Engström
Published: July 7 2009 18:10 | Last updated: July 7 2009 18:10
If you search for Elvis Presley in [...]

How to create a successful startup

Marc Andreesen:
Above all else, we are looking for the brilliant and motivated entrepreneur or entrepreneurial team with a clear vision of what they want to build and how they will create or attack a big market. We cannot substitute for entrepreneurial vision and drive, but we can help such entrepreneurs build great companies around their [...]

Malcolm Gladwell tries to debunk Chris Anderson’s FREE.

But Malcolm Gladwell fails to convince me, because I sense that he gets his facts wrong.
… But the Wall Street Journal has found that more than a million subscribers are quite happy to pay for the privilege of reading online. …
… Apple may soon make more money selling iPhone downloads (ideas) than it does from [...]

Google’s marketing explained by Marissa Mayer

Listen when she explains how Google tests different versions of its website on different test groups… Interesting.

Search

Recent Comments

    Post Categories