Marketing Strategy = Give Something Away + Sell Something Else

Author Archives: Chris F. Masse

Google chief economist on newspaper economics

Hal Varian does not have the first clue.

Not every journalist can do good blogging

I really like Felix Salmon’s piece.
Agree.

How do you stop hubris from creeping in?

The last question asked to Apple COO Tim Cook.

SEO for startups

SEO as a Strategy, not a Tactic.
Excellent. Read.

The making of the Old Spice commercial you saw you TV

Watch the 2 videos.
A=ma=zing.

Web Apps vs. Native Apps

App is Crap (why Apple is bad for your health).
–> A good read.

SEO automation…???…

Watch the video.
I am full of doubt.

Google in China – [VIDEO]

Download this post if your feed reader does not show you the video:

If only greed & ignorance could sequester carbon, Bono could FINALLY save the planet.

The best tweet ever.
Mike Masnick’s analysis.

Link building and public relations at the highest levels must be thought of both in tandem and as one.

Dixit Eric Ward.
An etiologic content linking strategy is…
An etiologic approach to link building looks at the citation potential for content, and most importantly, speeds the process of attracting the most germane and trustworthy citations, aka links. This approach works only for meritorious content. Etiologic linking is about content integrity, merit, worth, cause, and effect.

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