Marketing Strategy = Give Something Away + Sell Something Else

Malcolm Gladwell tries to debunk Chris Anderson’s FREE.

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But Malcolm Gladwell fails to convince me, because I sense that he gets his facts wrong.

… But the Wall Street Journal has found that more than a million subscribers are quite happy to pay for the privilege of reading online. …

… Apple may soon make more money selling iPhone downloads (ideas) than it does from the iPhone itself (stuff). …

- The Wall Street Journal gives away popular stories that other news sites could paraphrase, but sell some deep business stories. See the Alan Murray interview.

- I don’t think that iPhone downloads are that big:

But even at $100 million, the App Store would still be a small drop in Apple’s bucket when it comes to revenue.

I don’t think that Mister Tipping Point gets his facts right. Chris Aderson still rules.

UPDATE: Chris Anderson responds brillantly to Malcolm Gladwell.

UPDATE: Seth Godin says that Malcom Gladwell is WRONG. :-D

UPDATE: Mike Masnick at TechDirt debunks Malcom Gladwell’s criticism of FREE.

UPDATE: Google debunks Malcom Gladwell’s take on YouTube.

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