Marketing Strategy = Give Something Away + Sell Something Else

Why don’t the Wall Street Journal executives ask Rupert Murdoch to shut up?

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Push the newspapers on the “a panel which would be mobile”, and people will buy them. Or so believes Rupert Murdoch. A total fantasy, at this point. There is something called the Web, which is working well. Content producers should work with it —instead of trying to re-invent it to fit their ancient business models.

TAKEAWAY: He does not understand the Internet, and if I were a shareholder of News Corp, I would sell everything immediately. This guy has not the first clue.

P.S.: I like the current model of the Wall Street Journal, though. That is why I am puzzled by Rupert Murdoch’s cretinery.

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