Marketing Strategy = Give Something Away + Sell Something Else

Do the EPM traders have access to all the primary indicators? Do the top brass really tell everything to the trading employees?

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Prediction markets: the future of decision-making – Companies are now making business decisions based on information employees provide via internal trading systems. – The Tines of London – 2008-09-04

We use them ["them" = the enterprise prediction markets] as another point in the decision-making process, alongside asking experts and other business leaders,” said Christina LaComb, a computer scientist in the R&D lab at GE.

OK. You’re using enterprise prediction markets; you’ve gotten your name in the newspapers; you’re “cool”.

And our good friend David Perry’s gotten your money.

But do your event derivative traders have the same access as you do to “experts” and other “business leaders”?

Or do you leave them in the dark? In that case, your enterprise prediction markets would be clueless, useless, and worthless.

[Cross-posted from Midas Oracle .ORG]

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